Branding
Strategic Branding that Turns Local Orange County Startups into Iconic B2C Brands.
My Process
Discovery
We discuss the client’s mission, vision, and values. Understand their goals for the business and their expectations for the brand identity.
Define Brand
Create a positioning statement that defines the brand’s place in the market.
Develop Visuals
Put together a logo that reflects the brand’s personality Choose primary and secondary colors that resonate with the target audience.
Brand Guidelines
Include the logo, color palette, typography, imagery, and usage examples with clear do’s and don’ts for each visual element.
Implement
Provide all finalized files, including logos, color codes, and templates.
Support + Refine
After the project is done I periodically check to see how the brand is being applied across platforms and address any inconsistencies to maintain a cohesive image.
Massimos Pizza
Redesigning a well known Huntington Beach brand for modern B2C engagement in order to increased local visibility and digital brand presence.
Branding Pricing Options
Whether you are seeking a branding designer in Orange County or evaluating strategic identity packages, I can help you explore the best creative solutions to elevate your business
Startup $3,000
(2 installments billed Monthly) Ideal for new businesses & startups. Estimated Timeline: 1 Month
- Discovery & Strategy Session
clarifying your purpose, mission, and vision so your message feels authentic and focused. This includes a 1–2 hour strategy session, a brand clarity worksheet, and a one-page brand strategy summary.
- Visual Direction
We’ll explore creative directions that align with your goals and target market, providing one unique moodboard with one round of refinement, followed by the final approved visual direction.
- Essentials Logo Set
Your new logo mark will be crafted to work seamlessly across all platforms, both online and in print. This includes three initial logo concepts, up to two rounds of refinement, and final primary, secondary, and icon versions.
- Mini Brand Guideline
All the visual building blocks your brand needs to stay consistent, including a color palette, typography selection, and custom graphic elements such as icons or patterns.
- Deliverables
All files delivered in PNG, JPG, PDF, and vector formats.
Growth $6,000
(4 installments billed Monthly) Ideal for experienced business owners looking for a brand refresh Estimated Timeline: 1-2 Month
- Discovery & Strategy Session
We will define your mission, vision, and values while identifying your target audience and positioning framework. We’ll craft your brand story, conduct a competitive audit to uncover differentiation opportunities, and deliver everything in a clear, actionable Brand Strategy Summary PDF.
- Visual Direction
A creative exploration designed to define your brand’s aesthetic, tone, and emotional impact. This includes 2 unique moodboards with 1 round of refinement, a finalized art direction and design theme, and a presentation and feedback session.
- Logo System
A versatile logo suite built with purpose and longevity, designed to adapt seamlessly across every channel. This includes three initial logo concepts, up to 3 rounds of refinements, primary, secondary, icon, and submark versions, full-color, mono, and inverted logo sets, and final exports in print, digital, and vector formats.
- Brand Guideline
A 10-20 page complete digital brand guide that serves as your visual and strategic playbook. It includes logo usage and spacing rules, color and typography specifications, a brand voice and tone summary, images and photography direction and a file format guide with asset links.
- 2 Marketing Materials of Choice
Choose any two professionally designed pieces to help your brand launch with impact. Options include business cards, a product or service brochure, a poster or flyer, a letterhead, or a presentation deck cover.
- Post-Launch Support (30 days)
You’ll receive one month of post-launch support to ensure your new brand is implemented smoothly. This includes feedback and minor adjustments, along with consultation on rollout best practices.
- Deliverables
All assets provided in editable, print, and web formats (PDF, PNG, JPG, AI, and Workfiles).
Signature $9,000
(4 installments billed Monthly) Ideal for experienced business owners looking for a brand refresh Estimated Timeline: 2-3 Month
- Discovery & Strategy Session
A complete strategic foundation designed to guide every creative and business decision. This includes mission, vision, and values refinement, market research and competitive analysis, ideal customer persona development, brand story and messaging framework, positioning statement and core narrative, and a detailed 10–15 page strategy report.
- Brand Style Direction
Collaborative Moodboards (2-3): We’ll visually explore different styles, tones, and emotions to pinpoint the exact feeling your brand should evoke.
- Brand Identity System
I will develop your premium brand identity by taking 3-4 custom logo concepts through three refinement rounds, then build out the final design into a full logo suite, an extended color and typography system, custom brand assets, and a complete professional file package for all print and digital needs.
- Comprehensive Brand Guidelines
Your 30-40 page brand playbook is the ultimate guide to your brand, combining all visual rules, messaging strategy, and practical application examples to ensure total consistency for your team and partners.
- 4 Marketing & Launch Collateral
Ensure a consistent and professional brand launch across all channels by selecting four custom-designed deliverables from our list of print and digital options, such as business cards, a social media kit, or packaging.
- Post-Launch Support (60 days)
For 60 days post-launch, I will support your brand's integration with two follow-up check-ins, a brand audit with feedback, and any minor file or format support your team needs.
- Deliverables
All files delivered in editable, print-ready, and digital formats.
Common Questions about Branding
It goes far beyond just designing a logo. My branding packages include a Brand Strategy, custom Logo System (primary, secondary, and submarks), a curated Color Palette, Typography, and most importantly, a Brand Style Guide. This guide ensures that whether you’re printing menus or posting on social media, your brand looks consistent and professional everywhere.
Good branding builds Trust and Recognition. For a local Orange County business, a professional look differentiates you from the competition and signals to customers that you are established and reliable. It allows you to command higher prices and turns first-time visitors into loyal, repeat customers through a unified story-driven design.
The difference lies in balancing strategy and accessibility.
Freelancers are often task-oriented specialists who are great for execution, but they may lack the long-term strategic depth required to build a market-ready brand.
Agencies offer strategy and multiple departments, but they often come with high overhead costs and you may rarely speak directly to the person actually designing your brand.
My Approach: I offer the best of both worlds. You get the strategic depth, degree-backed expertise, and professional 6-step process of an agency, but with the direct communication, agility, and lower overhead of a dedicated lead designer. You aren't just getting a logo. You are getting a decade of industry experience applied directly to your business goals.
No. My focus is on Strategic Branding and Visual Identity. The foundation your marketing is built on. While I do not provide ongoing marketing services like social media management or paid ad management, I provide you with a professional "tool kit" (logos, brand guidelines, and high-performance web design) that your marketing needs to be successful. By establishing a strong brand foundation first, you ensure that every dollar you spend on future marketing actually converts.
Don't see what you're looking for?
Standard packages are just the starting point. If you need something specialized, I’ll put together a draft that fits your specific design requirements. Book a call and let’s build your perfect plan today.