Long Swimming Pool Steel Inc
About the Company
A Southern California-based subcontractor specializing in structural steel reinforcement for residential and commercial swimming pools. With decades of experience, they provide expert rebar placement and custom steel solutions that ensure durability, code compliance, and long-term performance. Trusted by pool builders and contractors, they deliver precision, reliability, and on-time execution for every project.
The Challenge
Long Swimming Pool Steel Inc. was struggling with an outdated website that no longer reflected the quality or professionalism of their work. The site featured old photos, outdated content, and lacked modern design standards. It also wasn’t optimized for search engines, making it difficult for potential clients to find them online.
Research & Discovery
I began with a detailed consultation to understand the client’s pain points and goals. We reviewed their existing website, identified outdated elements, and discussed how a refreshed online presence could better represent their business. I also conducted a competitive analysis to align the redesign with industry standards and SEO requirements.
Wireframing & Prototyping
Next, I created wireframes to define the layout, structure, and key content areas. This phase focused on usability, making sure the navigation and content flow were intuitive for both desktop and mobile users. Prototypes helped the client visualize the new user experience before development began.
Visual Design & Styling
Once the structure was approved, I developed a clean, modern visual style that better reflected the brand’s professionalism. I incorporated updated project imagery, a bold but minimal color palette, and clear typography to create an engaging and trustworthy feel.
Development & SEO Optimization
With the design finalized, I built the site with responsive layouts and optimized loading performance. I implemented on-page SEO fundamentals including meta tags, heading structure, and keyword placement to help the site rank better in local search results.
Launch & Handoff
After testing and client feedback, the new site was launched. I provided post-launch support and basic documentation, ensuring the client was comfortable managing their updated content. The end result was a modern, search-friendly website that effectively showcases the company’s services and strengthens their digital presence.
Design Solution
After a thorough consultation, I designed a modern, visually appealing website that better represented their business and industry expertise. The new site features updated project photos, clear service information, and a mobile-friendly layout. I also implemented basic SEO best practices to improve their visibility in search results, helping the company make a stronger impression both online and off.
